GIFS are a great way to pack a punch digitally. Great for sending a clear message through images, drawings or copy through social media, websites and blogs.
The first thing you see when you click on a brands website. Very important to pack a digital punch with what you are trying to say!
EMAIL is a great marketing tool to reach all of your customers. This is a great way of reminding them of you and what great deals you might be offering.
I try hard to keep the branding's continuity not only in packaging, catalogs + ads but through our digital outlets too. Through social media, (Instagram, Facebook, Twitter, Company Website, Company Blog) to e-mail blasts to the ever popular digital ad. I also do everything from send the company's holiday card to all our clients and distributors to making coupons to help promote an event.
For Pacific Play Tents Blog: Playfully, I provided art/creative direction for seasonal campaigns. I organized and produced all photo shoots. I was responsible for content creation and ideation. You can check out the blog here: Playfully - A Pacific Play Tents Blog
I love design SO much that I decided to create my own website. That way all the things I make and design on my own time can be recorded too! I take all my own pictures, do all my own graphics, edit all the images, style all the images and write all the copy. I am a one-stop shop! Check it out my personal blog/website: http://keeponmakinon.com/
Working for a company over several years, I began to notice what the company’s needs were design wise. I noticed a lack of company product lifestyle images that highlighted all of the product that was offered. We worked so hard on designing these items from product, to packaging to promotional. The pictures needed to really show off our product too. I started to curate photoshoots which became a regular part of the job once the lifestyles started to pour over our digital media and packaging. I hired a photographer that specialized in kids photography. I delegated projects to other designers to help get all the tiny details ready for photoshoot day. From getting the products steamed and ready to finalizing a shoot list. I also locked down all locations and found all the models.
P R O D U C T D E S I G N
It was a joy to work with my sales team along with buyers from company’s such as Nordstrom, Neiman Marcus, Bergdorf Goodman, Costco, World Market, and along with many other brands we designed beautiful product together that sold in their stores.
The joy of working with so many brands is seeing my designs on their websites and in their catalogs. If product I designed made it in catalogs and magazines then not only did more people get to see my designed product but the sales team were always super happy too!
Packaging was a central part of my design day. I made specialized packaging for brands we worked with. I went through the process of redesigning and rebranding our packaging several times. Mostly I was in charge of checking the renewal of existing product’s packaging and making sure everything was up to date. Packaging is where the attention to detail is critical. Staying on top of packaging and time expectations from factories was also an important part of the packaging department.
I designed the company’s thank you cards, letter heads and any physical or digital ads that we put out. I always considered the company’s branding throughout my designs.
I have designed several catalogs and it is always a BIG project! From getting all the images, making sure they are up-to-date, scheduling photoshoots for fresh lifestyles, to getting all the updated copy and this is just the assets. We haven't even talked design yet. It was so fun to come up with new and fresh concepts each time for each catalog taking all the branding into consideration while designing the concept was so much fun!
It is so much fun to create new product. How I would get my idea to come to life is by creating flat artwork to send to the factories. Basically the flat artwork is a map for the factory to make the product. Through this drawing we would get a sample and tweak our needs for the product from seeing the sample. The flat artwork is your first starting point to making a design a reality.
Printing large format takes attention to detail to another level. For large format they were usually for an event or a timeline so it was important to make sure everything was printed correctly and on time. It’s a lot of measuring twice, cutting once philosophy that is being used here.
Every company uses power point or the equivalent to demonstrate something they want to get across to either their customers or the in-house team. I love doing presentations. I find the programs very intuitive and usually with my design background I help bring the presentation up to a professional level.
